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P&G’s Hair Biology Aging Hair Care Brand Releases First Campaign

Target-exclusive line is formulated with caffeine, biotin and argan oil.

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By: Christine Esposito

Editor-in-Chief

Procter & Gamble’s Hair Biology—a hair care brand designed for the specific needs of aging strands—has released its first national ad campaign. Showcasing the beauty, energy and power of women over the age of 50, the campaign was created in partnership with Fancy, a 100% women-owned creative boutique recognized for work that elevates and amplifies what matters to women.   Hair Biology, available exclusively in-stores and online at Target, encompasses four lines—Silver & Glowing, Soft...

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